The logo is the first thing the customer or client sees of your brand. Think about the power those world renowned logos such as the golden M of McDonalds or the Nike Swoosh have and how you feel every time you see it.
Logos hold some serious power when it comes to consumer awareness and decisions. You want a logo that is interesting, informative and has the customer coming back for more. However , it can sometimes be difficult to work around the thousands of design possibilities to finish with something remotely like you had envisioned.
Here are a few steps that help you simplify your design process and get the logo you want.
- Identify your goals
Understanding why you need a logo and the message you want it to convey is crucial to forming the initial framework or path.
- What is your story?
Work out what your brand story is and how it can be reflected in a logo. The logo needs to tell the story of the brand and convey a clear message.
- Know your audience
Your logo needs to target the market that you are in. Consider what your audience finds interesting and attention grabbing and gain inspiration from competitors.
- Find inspiration
There are so many other logos out there that it would be stupid not to take a look and study them and their impacts. They are a great source of inspiration and will help you to understand the appealing and unappealing elements of a logo.
- How is it going to be designed?
There are many different ways that you can go about designing your logo from an online logo maker, to a freelance designer or a professional design agency. The design method will depend on the finances available and the time you have.
A professional design agency will provide a comprehensive portfolio of possible logos based on research but it will be costly and time consuming. A freelance is a great option if you know someone you can trust.
Design competitions are often used by businesses as a cost-effective and diverse way of finding a suitable logo as long as a suitable platform is used that will ensure quality.
- Communicate and check
Constant communication with the logo designer is vital to the success of the logo. You must convey the ideas you want based on the outlined goals, audience and inspiration you have put together. Check every design to see if it meets the criteria and explain why certain things don’t resonate with you as you would like.
Once you have a logo the entire business must relate to the logo and include it. Maintain a consistent colour scheme and build your story through the logo and other elements that relate to a strong brand story.